A Business-Relevant View of Human Nature

Abstract

The article, "A Business-Relevant View of Human Nature," provides a new theory of human nature, and aims to bring it to the center of our understanding of business, or commerce, creating a strong foundation for new business and economic principles and practices. The article has three parts. In the first section, the author identifies and discusses the fundamental drives that characterize all forms of life. Building upon these findings, he then develops the unique view of human nature in the second section. Finally, in the last section, he highlights the new perspectives on business that can be generated with the help of the new theory of human nature

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This paper was published in Munich RePEc Personal Archive.

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