Skip to main content
Article thumbnail
Location of Repository

By 

Abstract

Lecture 3. From pictorial to multimodal metaphor In this lecture, we will ponder some of the opportunities and limitations of the four pictorial metaphor subtypes distinguished in Lecture 2: contextual metaphor; hybrid metaphor, simile, and integrated metaphor. Moreover, in order to anticipate the analyses of multimodal metaphor in Lecture 4, the concept of multimodality in general and of multimodal metaphor specifically will be discussed. Reflections on the various types of pictorial metaphor Contextual metaphor. Of the four types, metaphors of the contextual variety come closest to the idea of a collage. A certain visually represented thing is placed in an unexpected visual context, namely in a context which strongly cues something else instead. Typically, the representation results in a metaphorical statement about the first thing in terms of the latter. Thus the visually represented thing is the target of the metaphor and the visually suggested thing its source. It is the visual context that allows the spectator to infer the identity of the source. That it is the target of the metaphor that is visually represented an

Year: 2009
OAI identifier: oai:CiteSeerX.psu:10.1.1.135.6210
Provided by: CiteSeerX
Download PDF:
Sorry, we are unable to provide the full text but you may find it at the following location(s):
  • http://citeseerx.ist.psu.edu/v... (external link)
  • http://www.chass.utoronto.ca/e... (external link)
  • Suggested articles


    To submit an update or takedown request for this paper, please submit an Update/Correction/Removal Request.