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e-Business in Consumer Packaged Goods Industry: A Case Study

By Michele Gribbins, Rasekar Subramaniam and Michael J. Shaw


In the fast changing world of electronic commerce, no industry has been left untouched by the impact of the Web. The Internet has caused fundamental shifts in the way consumers shop for and purchase goods and services. This shift has the most impact on the consumer packaged goods industry (CPGI), including the major brand name manufacturers, their suppliers

Year: 2009
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