At first sight there seems to be hardly any connection between the socio-semiotics developed by Ferruccio Rossi-Landi and film semiotics. Although his writings are not directly related to movies, a close look at his concepts can help to solve some problems in film semiotics, and some concepts can be used to analyze a special case of filmic discourse. Film and Self-Referentiality – a brief introduction The topic of film and self-referentiality covers a vast domain and poses several problems. The difficulties start already with the ambiguity of the term “film”. When we just say “film ” without any context to define how the term is used, it could mean many different aspects: the material film strip; something that has been produced and is subject to economic exchange; film as a cultural phenomenon, or a type of discourse; one concrete film (text); and finally in a certain way, the sum of the flickering light projected on the screen. It can also include further aspects of cinematic phenomena, such as studio and infrastructure, financing, technological moments, the impact of film on the audience, the reaction of the viewer and so on and so forth. To sum up, “film
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