and can there be an objective knowledge of ethical rules? Ethics has usually been considered as the domain of the intrinsic personal belief. Some even claimed that no objective knowledge of ethics is possible . We propose a quite new way of approaching the problem. Although ethics as a part of the personal belief cannot be examined scientifically, the claim that it is not possible to study ethical rules as means of strategy choice is false. The model we bring forward handles the role of ethical rules from the perspective of evolutionary fitness . Individuals act within a certain society, which is influenced rather by cultural “memes ” than by individually gained experience. Psychologists would claim that an individual is a necessary source of any changes in culture
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