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Differences in Cross-Cultural Onsite Customer Feedback Elicitation



Collecting feedback from customers and users in different countries and cultures is a challenge for user experience researchers. Based on our experience of planning and visiting our customers worldwide, this paper discusses the differences of communication processes and styles in conducting customer site visit studies in the US and China, and proposes guidelines for planning and executing onsite customer feedback elicitation activities in China

Topics: elicitation, customer visit, US and China
Year: 2008
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Provided by: CiteSeerX
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