Search Engine Advertising: Channel Substitution when Pricing Ads to Context
- Authors
- Avi Goldfarb
- Catherine Tucker
- Aba
- Chris Anderson
- Susan Athey
- Susan Athey
- Dirk Bergemann
- Jim. -Kerry-Edwards &
- Donna K Darden
- Xiaojing Dong
- Dynamiclogic
- Ben Edelman
- Stuart Elliott
- Amber Frensley
- Esther Gal-Or
- Anindya Ghose
- Avi Goldfarb
- Avi Goldfarb
- Ganesh Iyer
- Dan Jaffe
- J Jakobs
- Zsolt Katona
- Philip Kotler
- D Lambert
- Roderick J A Little
- Douglas S Malan
- Sridhar Narayanan
- Oliver Rutz
- Robert E Smith
- Eric. -Personal Injury Turkewitz
- Kenneth Wilbur
- Sha Yang
- Publication date
- 1 January 2010
- Publisher
- 'Elsevier BV'
- Doi
Abstract
Abstract is not available.Similar works
This paper was published in Crossref.
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