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Towards accommodating gender differences in multimedia communication

By Amelia Tong and Ela Klecun


While there have been measurable improvements in the technical development of multimedia, research from a socio-technical viewpoint suggests that the benefits of multimedia technology, especially in fulfilling user requirements, do not always live up to initial promises. This paper aims to address one of the fundamental but often neglected areas in user requirements, i.e., gender-related issues. The paper identifies and discusses gender differences in multimedia communication and recommends how the differences can be addressed. It proposes a model for accommodating gender differences in multimedia communication

Topics: HQ The family. Marriage. Woman
Publisher: IEEE
Year: 2004
DOI identifier: 10.1109/TPC.2004.828221
OAI identifier: oai:eprints.lse.ac.uk:16250
Provided by: LSE Research Online

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