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Pathways to e-business leadership: getting from Bricks to Clicks

By Leslie P. Willcocks and Robert Plant


Articles collected here were first published in the Sloan Management Review in 2000 and 2001. They guide executives in integrating e-business into enterprises as a way of establishing and maintaining competitive advantage. Brynjolfsson and Urban are co-directors of the Center for e-Business at the Massachusetts Institute of Technology and professors at the MIT Sloan School of Management

Topics: HF Commerce
Publisher: Jossey - Bass
Year: 2001
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Provided by: LSE Research Online
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