Millennials’ Perceptions About Diversity in Their PR Agencies


Public relations agencies have been under fire for their lack of racial, ethnic, and gender diversity at senior management levels (Fiske, 2011; PR Week, 2001a). Agencies have responded by focusing on recruiting a pipeline of racially and ethnically diverse talent. This study explores the perceptions of the Millennials who are part of this diverse pipeline, as well as the perceptions of Millennials with dominant identity markers, to explore perceptions of agencies’ commitment to diversity and respondents’ identification of diversity problems through online asynchronous discussion groups with 51 participants

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Directory of Open Access Journals

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