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Basic lexical and grammatical transformations in translation of German print advertising

By A N Mamedov


The article presents basic lexical and grammatical transformations, which contribute to preserving the semantic and syntactic structure of a German advertising text and reproducing the image of the advertised product. This shows that the translation has the same communicative effect as that achieved by the source text

Topics: переводческие трансформации, перестановки, грамматические замены, лексические замены, добавления, опущения, Philology. Linguistics, P1-1091
Publisher: Peoples' Friendship University of Russia (RUDN University)
Year: 2014
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