Basic lexical and grammatical transformations in translation of German print advertising

Abstract

The article presents basic lexical and grammatical transformations, which contribute to preserving the semantic and syntactic structure of a German advertising text and reproducing the image of the advertised product. This shows that the translation has the same communicative effect as that achieved by the source text

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https://doaj.org/article/8f931... (external link)

https://doaj.org/toc/2312-9182 (external link)

http://journals.rudn.ru/lingui... (external link)

https://doaj.org/toc/2312-9212 (external link)