Skip to main content
Article thumbnail
Location of Repository

The business of selling movies

By S. Mark Young, James J. Gong, W. A. Van der Stede, Tatiana Sandino and Fei Du

Abstract

Regardless of whether a movie is made by a major studio or small independent producer, it can’t become a box-office success unless it gets into theaters and people go see it. This second article on accounting in the motion picture industry examines the processes involved with the successful distribution and marketing of a film. Analysis of production, marketing, and revenue data shows that marketing costs have a bigger positive effect on a film’s performance than production costs do

Topics: HG Finance
Publisher: Institute of Management Accountants
Year: 2008
OAI identifier: oai:eprints.lse.ac.uk:4869
Provided by: LSE Research Online
Download PDF:
Sorry, we are unable to provide the full text but you may find it at the following location(s):
  • http://www.imanet.org/resource... (external link)
  • http://eprints.lse.ac.uk/4869/ (external link)
  • Suggested articles


    To submit an update or takedown request for this paper, please submit an Update/Correction/Removal Request.