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Investigation of Generation Y consumers' attitudes toward fast fashion and purchase intention between fashion innovators and non-innovators

By Yiman Zhang

Abstract

Access to thesis permanently restricted to Ball State community only.Access to abstract permanently restricted to Ball State community only.Thesis (M.S.

Year: 2019
OAI identifier: oai:cardinalscholar.bsu.edu:123456789/201724
Provided by: Cardinal Scholar
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