APLIKASI INSTAGRAM SEBAGAI MEDIA KOMUNIKASI PEMASARAN ONLINE SHOP
(Studi Deskriptif Kualitatif Aplikasi Instagram Sebagai Media Komunikasi Pemasaran Online Shop)
The development of the communication technology facilitating the flow of
information exchange. Coupled with the presence of its application Instagram has
been phenomenal to almost everyone who uses gadgets certainly have Instagram
account. Instagram advantages and easy to use application to edit the picture that
makes interesting than the original image to make social media is becoming
increasingly functions as a medium for doing business.
This study uses Technology Determination Theory and Mathematical Theory
of Communication. Method in this research is descriptive qualitative, data
analysis techniques in this study is depkriptif method.
Conclusions derived from this study is, Instagram is a social media
application that the presence maximized as marketing communication media. Role
will involve an Instagram as an effective media campaign that is considered by
the informants, who both Instagram as a medium of communication between
businesses with consumers. And the last Instagram impact on increasing sales in
their business
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