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APLIKASI INSTAGRAM SEBAGAI MEDIA KOMUNIKASI PEMASARAN ONLINE SHOP\ud (Studi Deskriptif Kualitatif Aplikasi Instagram Sebagai Media Komunikasi Pemasaran Online Shop)

By AYU PUTRI S. ERYTA

Abstract

The development of the communication technology facilitating the flow of\ud information exchange. Coupled with the presence of its application Instagram has\ud been phenomenal to almost everyone who uses gadgets certainly have Instagram\ud account. Instagram advantages and easy to use application to edit the picture that\ud makes interesting than the original image to make social media is becoming\ud increasingly functions as a medium for doing business.\ud This study uses Technology Determination Theory and Mathematical Theory\ud of Communication. Method in this research is descriptive qualitative, data\ud analysis techniques in this study is depkriptif method.\ud Conclusions derived from this study is, Instagram is a social media\ud application that the presence maximized as marketing communication media. Role\ud will involve an Instagram as an effective media campaign that is considered by\ud the informants, who both Instagram as a medium of communication between\ud businesses with consumers. And the last Instagram impact on increasing sales in\ud their business

Topics: P87 Communication. Mass Media
Year: 2013
OAI identifier: oai:generic.eprints.org:5020/core458
Provided by: UPN Jatim Repository

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