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On the impact of loyalty cards on store loyalty: Does customers' satisfaction towards rewards matter?

By Nathalie Demoulin and Pietro Zidda
Topics: Loyalty card; Store loyalty; Satisfaction; Store choice
Year: 2008
DOI identifier: 10.1016/j.jretconser.2007.10.001
OAI identifier: oai:pure.unamur.be:publications/e03aef35-67d7-4823-ae0b-a02ddaa8f569
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