Article thumbnail

Digital advertising through social networks

By Dejan Nagy

Abstract

Rad se temelji na analizi digitalnog oglašavanja, odnosno bavi se oglašavanjem putem društvenih mreža. Isto tako analizirani su trendovi oglašavanja i alati za praćenje istih. Kompjuterizacija i informatizacija je postala sinonim tehnološkog razvoja i kao takav konstantno je usmjeren na otkrivanje novih tehnologija i postignuća. Biti dio nečega takvog nije lak posao, naime, u virtualnom svijetu promjene se događaju na dnevnoj razini i upravo zato treba biti efikasan i efektivan kako bi na pravodoban način poduzeća mogla reagirati na novonastale promjene. Pridobiti potencijalnog kupca je teško a još je teže zadržati istog. Upravo iz tog razloga poduzeća kontinuirano pronalaze nove načine digitalnog oglašavanja kako bi se diferencirala od ostalih te na taj način postala prepoznatljiva kod kupaca. Načini, ciljevi, tehnike i vrste pokazatelja digitalnog oglašavanja navedeni su u nastavku rada. U praktičnom dijelu analizirano je više domaćih i stranih primjera digitalnog oglašavanja putem društvenih mreža te su analizirane prednosti i nedostaci navedenog oblika oglašavanja.Work based on the development of digital advertising is based solely on social networks. Advertising trends and tracking tools are also analyzed. Computerization has become synonymous of technological development and as such it, is constantly focused on discovering new technologies and achievements. Being part of something like this is not easy, in fact, in the virtual world the changes are happening on a daily basis and that is why it needs to be efficient and effective in order to respond to new changes in a timely fashion. It is difficult to keep the buyers. For this reason, companies are continually finding new ways of digital advertising to differentiate themselves from others and to become recognizable to customers. The ways, goals, techniques and types of digital advertising indicators are listed below. In the practical part, several domestic and foreign examples of digital advertising were analyzed through social networks and analyzed the advantages and disadvantages of the mentioned form of advertising

Topics: Internet, digitalni marketing, digitalno okruženje, društvene mreže, gerilski marketing, Internet, digital advertising, digital environment, social networks, geriatric marketing, DRUŠTVENE ZNANOSTI. Ekonomija. Poslovna informatika., SOCIAL SCIENCES. Economics. Business Informatics.
Publisher: Josip Juraj Strossmayer University of Osijek. Faculty of Economics in Osijek. Chair of Quantitative Methods and Informatics.
Year: 2018
OAI identifier: oai:repozitorij.unios.hr:efos_2299
Download PDF:
Sorry, we are unable to provide the full text but you may find it at the following location(s):
  • https://repozitorij.unios.hr/i... (external link)
  • https://urn.nsk.hr/urn:nbn:hr:... (external link)
  • https://repozitorij.unios.hr/i... (external link)
  • Suggested articles


    To submit an update or takedown request for this paper, please submit an Update/Correction/Removal Request.