Location of Repository

Parental Choice of Private Primary Schools in Hong Kong

By Cindy Woon-ling Tam

Abstract

The purpose of this study is to identify and examine the factors that are affecting Chinese parental decisions to enroll their children in local private non-profit Christian primary schools in Hong Kong. Two research instruments were used to collect quantitative and qualitative data from parents. These include the questionnaire survey and the follow-up telephone interviews. A total of 1404 questionnaires were given out, to three different schools, with a return rate of 82%. A total of 59 parents who returned their questionnaires were interviewed for explanation of their responses. Documentary analyses were conducted to assess whether or not the case schools are in line with the parents' expressed preferences.\ud The study identifies three leading criteria which parents use in the selection of a private primary school. The "academic-centered" aspects and the "child-centered" aspects (Woods, Bagley and Glatter, 1998) have been found to be parents' major concerns and they are closely linked to teacher attitudes which parents value highly. The selection criteria were perceived to be influenced by traditional Chinese cultural values on education and character development.\ud A parent-school interaction pattern has been established in this study. It reflects the concern of parents on the effectiveness of the school in enhancing students' discipline and academic performance through teachers with positive attitudes. Common parental school choice factors are examined and discussed. The study established that parents perceived positive teacher attitudes to be interconnected with student's behavioural and academic performance. It also established that parents who perceived the effectiveness of Chinese cultural values on education also perceived improvements in child's behavioural and academic performance.\ud This study provides school administrators with additional understanding of the interconnecting relations between children's school performance and teacher attitudes. A model of private school choice framework was created to show the interactions among parents, teachers, students and the school management

Topics: Chinese cultural values, Hong Kong, Primary school, Parental choice, Private
Publisher: University of Leicester
Year: 2002
OAI identifier: oai:lra.le.ac.uk:2381/9982

Suggested articles

Preview

Citations

  1. (1997). (* Q&A) ,C: 410 (ý ýt
  2. (1997). A choice of methods: the methodology of choice",
  3. (2000). A Classification of Chinese Culture",
  4. (1990). A Positive Proposal to Improve Our Schools",
  5. (1996). A quality assessment model for a production and operations management program in a United States university",
  6. (2000). A report on the investigation of parental choice criteria of secondary schools" (ý ý, jk4Rä) ,
  7. (2002). Abdication of the government's responsibility to provide collective education for all citizens in Hong Kong", Hong Kong Professional Teachers' Union News, issue no.
  8. (1999). Accelerated Education for an Accelerating Economy",
  9. (1992). An Analysis of Decision - Making a Private International School", E LD. Thesis, Columbia University Teachers'
  10. (1994). An Ethnographic Study of Parental Perceptions Regarding Public School of Choice",
  11. (1993). Analysing documents and records",
  12. (1997). Basic laws in education Q& A",
  13. (1981). Basic Marketing,
  14. (1969). Broadening the Concept of Marketing",
  15. (1984). Case Study", in
  16. (1991). Chinese Americans: Cultural values and shopping orientations,
  17. (1991). Chinese students' cultural values and their attitudes toward English language learning and teaching,
  18. (1991). Choice of a school at the first City Technology College",
  19. (1991). Choice of high schools: pupils" perceptions",
  20. (1993). Choosing a secondary school,
  21. (1994). Choosing schools - the consumers' perspective", in
  22. (1997). CK School 125" Anniversary Memorial Bulletin, Hong Kong,
  23. (1999). CKNewsletters, Issues no. 15,16,17,18, Hong Kong,
  24. (1995). Concepts and Issues in School Choice",
  25. (1996). Counterculture, criticisms, and crisis: assessing the effect of the sixties on marketing thought",
  26. (1994). Designing single and multiple-case studies",
  27. (1970). Determining sample size for research activities",
  28. (2001). Direct subsidy scheme: new trends in school operation - education for the elite? " Conference at the Chinese University of Hong Kong,
  29. (2000). Do school markets serve the public interest? More lessons for England",
  30. (1996). Does private education increase earning? ",
  31. (1995). Education - from vision to strategies", in
  32. (1983). Education and Care,
  33. (1997). Education Department (I 997a), Education Commission Report No.
  34. (1999). Education in Hong Kong: A brief account of the Educational System with Statistical Summary", Hong Kong, The Government Printer.
  35. (1992). Educational Choice and Equity in Great Britain,
  36. (1997). Educational markets and school choice",
  37. (1996). Fact and Comment", in Give School Choice a Chance, Forbes,
  38. (1994). Factors Influencing Parental Decisions to Enroll Students in Selected Private Schools in Arkansas During the Past Three Years'
  39. (1998). Government Circulars for Schools in 1998-99, Hong Kong, The Government Printer.
  40. (1999). Government Circulars for Schools in 1999-2000, Hong Kong, The Government Printer.
  41. (1998). Guidance in Hong Kong schools: Students' and teachers' beliefs",
  42. (1991). Happiness' as a criterion of parents' choice of a school',
  43. (1999). Hong Kong Census and Statistics, Hong Kong, Government Printer.
  44. (1999). Hong Kong Chinese parents' perceptions of the ideal child".
  45. (1997). Hong Kong in need for quality school education", Hong Kong Entrepreneur,
  46. (1993). Humanity loses out in competition",
  47. (1994). Improving Educational Management through Research and Consultancy,
  48. (1994). Inspection, evaluation and quality assurance",
  49. (1992). Institutional identity in the school context",
  50. (1998). Investigation of the Relationship between the Socio-economic Status and the Parental Choice of Secondary Schools in Hong Kong", MEd Dissertation, Hong Kong,
  51. (1994). Managing Finance and External Relations, Harlow, Longman for the University of Leicester.
  52. (1992). Managing Quality in Schools,
  53. (1994). Managing the Marketing Mix,
  54. (1994). Marketing and external relations",
  55. (1991). Marketing Education, Milton Keynes,
  56. (1991). Marketing for Schools,
  57. (1997). Marketing in Education, Leicester,
  58. (1997). Marketing in Education"MBA
  59. Marketing of services: managing the intangibles",
  60. (1982). Marketing Perspective,
  61. (1996). Marketing schools and consumer choice",
  62. (1995). Marketing secondary schools to parents - some lessons from the research on parental choice",
  63. (1993). Messy research, methodological predispositions and theory development in international joint ventures', Academy of Management Review, 18,2,227-268 Policy Objective for Education and Manpower Bureau
  64. (1999). Models of National Culture -A Management Review",
  65. (1995). Modified from Easterby-Smith et al.
  66. (1993). Myths and Facts About Private Schools",
  67. (1996). No Magic Formula, Marketing a Marginal School", unpublished thesis for a Ph. D.,
  68. (2000). NY School Circulars to Parents,
  69. (1997). Parent Involvement and School Choice - Exit and Voice in Public Schools",
  70. (1999). Parentage, Hong Kong,
  71. (1995). Parental Choice and School Decision Making: Operating in a Market-like Environment",
  72. (1990). Parental Choice In Education,
  73. (1998). Parental choice of primary school: An application of Q-methodology",
  74. (1986). Parents' Rights in Education,
  75. (1984). Planning small-scale research", in
  76. (1993). Planning your research project - the single-handed researcher",
  77. (1993). Practical Marketing for Schools,
  78. (1995). Private and Public Education in Wisconsin: Implications for the Choice Debate,
  79. (2000). Private/Public School Choice and Student Performance Revisited,
  80. (1989). Privatization and Education Choice,
  81. (1990). Public School Choice: Current Issues/Future Prospects,
  82. (1989). Public Schools by Choice, St. Paul: The Institute for Learning,
  83. (1984). Qualitative Data Analysis,
  84. (1992). Qualitative Research for Education, An Introduction to Theory and Methods,
  85. (1997). Quality excellence in education", in The Quality Yearbook 1997, edited by Cortada James
  86. (1995). Quality Management in Schools:
  87. (1993). quoted in
  88. (1998). Report on Primary One Admission
  89. (1998). Report on Secondary School Place Allocation, 1995-97, Hong Kong, The Government Printer.
  90. (1992). Research Methods for Business: A Skill-Building Approach (2"d Edition),
  91. (2000). Review of Education System: Reform Proposals, Hong Kong, Printing Department, Hong Kong Special Administrative Region of the People's Republic of China.
  92. (1987). SC School 90'h Anniversary Bulletin, Hong Kong,
  93. (1999). School Choice and Competition: Markets in the public interest? ",
  94. (1998). School Choice and Competition: Markets in the Public Interest? ", School Leadership & Management,
  95. (1998). School Choice Policies in England and the United States: an exploration of their origins and significance",
  96. (1994). School Choice Slandered",
  97. (1996). School choice through vouchers: Drawing constitutional lemon-aid from the lemon test",
  98. (1992). School Choice, "The Carnegie Foundation for the advancement of teaching",
  99. (1998). Schools and student achievement: more evidence from the Milwaukee parental choice program", FRBNY Economic Policy Review,
  100. (1997). Sharing the wealth: TQM spreads from business to education", in The Quality Yearbook 1997, edited by Cortada James
  101. Sing Tao Yat Po (1999a), Articles on private primary education in Hong Kong, Hong Kong, Sing Tao Yat Po.
  102. Sing Tao Yat Po (1999b), "Primary One Admission", Educational Columns, News article, Hong Kong, Sing Tao Yal Po.
  103. (1999). Some Chinese Common Words and Expressions and Their Cultural Origins", Cross Cultural Management -
  104. (1987). Strategies for Introducing Marketing into Non-profit organizations",
  105. (1989). Survey Research by Telephone (2°° edition),
  106. (1978). Survey Research Practice,
  107. (1995). Synthesis of Research on Schools of Choice",
  108. (1996). t'he Relationship between Parental Choice and Marketing Strategies of Secondary Schools: Case Study in a Newly-developed District", MEd Dissertation, Hong Kong,
  109. (1996). t'he value of children to Hong Kong Chinese parents",
  110. (1994). Teacher leadership style: A classroom-level study",
  111. (1987). Teaching and the Case Method,
  112. (1999). Television Hong Kong
  113. (1987). The analysis of documentary evidence", in
  114. (1995). The Case Against School Choice: Politics, Markets and Fools Armonk,
  115. (1993). The Concept of School Popularity: the Perceptions of Teachers, Parents and Students", MEd Dissertation, Hong Kong,
  116. (1965). The Concept of the Marketing Mix,
  117. (2001). The Direct Subsidy Scheme", Sing Tao Yal Po,
  118. (1998). The establishment, recruitment, growth and future of Ping Tung City Lutheran State Primary School",
  119. (1996). The Impact of School Choice and Community,
  120. (1984). The Marketing of Services,
  121. (1998). The More Things Change.... The Missing Impact of Marketization? ",
  122. (1996). The Research on Effectiveness Indicators of State Primary Schools",
  123. (1998). The Role of Nostalgia in School Choice",
  124. (1995). The theory: the rationale for educational choice. What makes religious schools different? ",
  125. (1995). The theory: the rationale for educational choice. What makes schools work? ",
  126. (1995). Theories of Educational Management, second edition,
  127. (1994). To See Ourselves - Comparing Traditional Chinese and American Cultural Values,
  128. (1986). Toward Private Schools: A Focus on Parental Choice",
  129. (1999). Trading in Futures - Why Markets in Educational Don't Work,
  130. (1995). Trading in Futures:
  131. (1998). Transforming Hong Kong's schools: trends and emerging issues",
  132. (1995). Unpublished lecture notes of a foundation module called "The History of Education in Hong Kong".
  133. (1989). Using Basic Statistics in the Behavioral Sciences,
  134. (1991). Vision for the 1900s",
  135. (1999). Well. That about Wraps it up for school choice research': A state of the art review",
  136. (1991). Which school? A Study of Parents' choice of secondary school.
  137. (1995). Will school choice meet students'

To submit an update or takedown request for this paper, please submit an Update/Correction/Removal Request.