Skip to main content
Article thumbnail
Location of Repository

Rethinking the Role of Public Service Broadcasting in Taiwan in the Digital Age

By Chih-Jung Fan

Abstract

This thesis reports a study of the role of public service broadcasting with special attention given to the impact of the advent of digital television in Taiwan. The emergence of digital television has brought significant changes in the television landscape and is seen as a challenge to public service broadcasting. This thesis focuses on how the introduction of digital television influences public service broadcasting.\ud Data were collected from a range of documents produced by government and public broadcasters’ reports as well as articles by journalists, academic writers and a number of other sources. Further data were obtained via in-depth interviews with nine expert informants who are the key actors in public service broadcasting or digital television fields in Taiwan.\ud The main findings are discussed in three parts. First, the concept of public service broadcasting is dynamic, which can change over time and be interpreted in different ways in different contexts.\ud Second, the impact of the introduction of digital television on public service broadcasting is examined from four aspects: [1] Organisational issues; [2] Financial issues; [3] Programming issues; [4] Regulatory issues. Although it is recognised that the arrival of digital television has influenced on public service broadcasting, the impact in Taiwan is not as strong as in Western Europe. In addition, the introduction of digital television is seen as an opportunity for the reinforcement of public service broadcasting.\ud Third, the changes in public service broadcasting can be discussed from three aspects: [1] Institutional aspects; [2] Positions in the market; [3] Roles in society. A significant change is that the public broadcasters have expanded in terms of the increase in channels. However, the limited funding and uncertain policy present major problems for the public broadcasters. In conclusion, the government plays a vital role in the development of public service broadcasting in Taiwan

Publisher: University of Leicester
Year: 2011
OAI identifier: oai:lra.le.ac.uk:2381/9395

Suggested articles

Citations

  1. 1992b, "Vulnerable values at stake"
  2. 2007b, The Timetable for Licensing May Change, Economic Daily News,
  3. 2009a, TVB on MOD, Aim for 850,000 Subscribers at the End of 2009, Central News Agency,
  4. 2009b, Digital Penetration Reaching 11 per cent in 2013, Central News Agency,
  5. (2005). A consumer perspective on digital terrestrial and interactive television"
  6. (2003). A Critical Treatise on Taiwan’s Television Policy 2000-2002: Publicizing versus Digitization of Terrestrial Services,
  7. (2000). A New Future for Communications,
  8. (2005). A new public service communication environment? Public service broadcasting values in the reconfiguring media",
  9. (2000). A public service argument for broadcasting in the 21st century", in e-Britannia: The Communications Revolution
  10. A Public Service for All:
  11. (2003). A Study of Digital Television Business Strategy of Cable Television Multiple System Operators
  12. (2007). A Study of High Definition Television Broadcasting in Taiwan: Taking the TTV as an Example,
  13. (2006). A Study of Strategies of Social Movement Organisation,
  14. (2009). A study of the competitive and programming strategies for the Taiwanese celestial digital television channels",
  15. (2004). A Study of the Establishment of Public Television Service System,
  16. (2005). A Study of the Qualitative Research System for Evaluating the Public Television Service's Programs: Using the "Fruit Ice Cream" Program as an Example, Graduate Institute of Radio, Television and Film,
  17. (2005). A Study on the Developmental Trend and
  18. (2010). Accounting and Statistic
  19. (2004). An explication of the redefined concept of ‘sensationalism’ in television news magazine reporting programs",
  20. (2006). Analogue Switch-off: A Signal Change in Television: Report,
  21. (2006). Analysis on the Competitiveness of Taiwan's Multichannel Media Industry for Digital TV,
  22. (2004). Analysis on the Nomination Strategy of Legislative Candidates in Hsinchu County, National Policy Foundation,
  23. (2006). Analyze the development of Taiwan digital TV and relative problems",
  24. Annual Report and Accounts 2007/08 Part Two: The BBC Executive's Review and Assessment,
  25. Annual Report and Accounts 2008/09 Part Two: The BBC Executive's Review and Assessment,
  26. Annual Report and Accounts 2008/09 Part Two: The BBC Trust's Review and Assessment,
  27. (2001). Annual Report and Accounts for
  28. (2003). Arguments over the Establishment of Hakka TV, National Policy Foundation,
  29. (2003). Audience Analysis for Public Television: A Study of Taiwanese TV Viewing Behaviors,
  30. (1994). Audience dimensions of quality in situation comedies and action program",
  31. (2005). Audiences and Publics: When Cultural Engagement Matters for the Public Sphere,
  32. (2010). BBC to freeze licence fee until 2013, The Guardian,
  33. (2007). BBC to the rescue! Digital switchover and the reinvention of public service broadcasting in Britain",
  34. (2008). Beijing Olympic Games Viewing Behaviour and Satisfactory Report,
  35. (1998). Big Media: Media Social Movements, 1st edn,
  36. (2000). Blueprint Committee of Campaign Centre
  37. (1996). Britain: public service broadcasting, from national culture to multiculturalism"
  38. (2001). British Television Policy: A Reader,
  39. (1991). British television: a mixed economy" in Broadcasting Finance in Transition: A Comparative Handbook,
  40. Broadband Institute in Taiwan
  41. (2003). Broadcasting and the theory of public service"
  42. Broadcasting Corporation) 2010, na-last update, No Licence Fee Increase
  43. (1991). Broadcasting Finance in Transition: A Comparative Handbook,
  44. (1991). Broadcasting finance in turmoil: an introduction" in Broadcasting Finance in Transition: A Comparative Handbook,
  45. (1992). Broadcasting regulation in Britain"
  46. (1997). Broadcasting, Society and Policy in the Multimedia Age,
  47. (2006). Cable Television Subscription Statistics,
  48. (1993). Cable Television"
  49. (2006). Capital formation in Taiwan's television under the authoritarian rule",
  50. (1990). Capitalism and Communication: Global Culture and the Economics of Information,
  51. (2003). Central debates in media politics"
  52. (2003). Challenges to public television in the era of convergence and commercialization",
  53. (2008). Challenging
  54. Challenging 2008, National Development Plan: E-Taiwan Project 2nd edn, Executive Yaun,
  55. (1998). Changing media and changing society"
  56. (2008). Channel Position and Program Strategies of Hakka Television,
  57. (1998). Commercialization and beyond"
  58. (1998). Communism, Capitalism and the Mass Media,
  59. (2006). Constructing and expanding Taiwan’s public television from
  60. (1998). Convergence, competition and regulation",
  61. (1998). Convergence: legislative dilemmas" in Media Policy: Convergence, Concentration and Commerce,
  62. (1994). Corporate dynamics and broadcasting future" in Controlling Broadcasting: Access Policy and Practice
  63. (1997). Criteria of quality" in Quality
  64. (1991). Cultural Imperialism: A Critical Introduction,
  65. (2005). Culture, communications and political economy"
  66. (2000). De-Westernizing Media Studies,
  67. (1998). Debating national policy" in Media Policy: Convergence, Concentration and Commerce,
  68. (2006). Democratization and election campaigning in Taiwan: professionalizing the professionals"
  69. (2005). Digital switchover and the role of the new BBC services in digital television take-up",
  70. Digital Switchover Help Scheme,
  71. (2006). Digital switchover in Europe",
  72. Digital Television for All, A Report on Usability and Accessible Design,
  73. (2009). Digital Terrestrial Television Release of Seven Multiplex Licences Next Year, The Liberty Times,
  74. (2007). Digital TV, digital switchover and public service broadcasting in Europe",
  75. (2002). Digitalization of the Terrestrial Television in Taiwan: An Industry Analysis,
  76. (2004). Discussion of performance measures in public service broadcasting",
  77. (1998). Does public broadcasting have a future?"
  78. (2006). Does public service broadcasting serve the public? The future of television in the changing media landscape",
  79. (2000). e-Britannia: The Communications Revolution,
  80. (1992). Economic aspects of program quality: the case for diversity",
  81. (1992). Economic Research Associate
  82. (2006). Enforcing performance: new approaches to govern public service broadcasting",
  83. (2005). European regulation of digital television"
  84. (2009). for Culture, Media and Sport
  85. (2008). for Economic Planning and Development
  86. (2008). for Hakka Affairs
  87. (2002). for Media Literacy in Taiwan
  88. (2005). From analogue to digital"
  89. (2005). From Cable to Digital Broadband: A Study on Strategic Analysis of Digitization in
  90. (1998). From Satellite to Single Market: New Communication Technology and European Public Service Television,
  91. (2003). Go Digital, Report on Trial,
  92. Government Response to the Culture, Media and Sport Select Committee, Session 2005-06, Report on Analogue Switch-off,
  93. (2005). Habermas and the Public Sphere,
  94. (2009). Habermas: A Critical Introduction, 2nd edn, Polity,
  95. House of Commons Culture, Media and Sport Committee 2007, Public Service Content: Report, together with Formal Minutes, Oral and Written Evidence,
  96. House of Commons. Culture, Media and Sport Committee 2006, Analogue switch-off: a signal change in television.
  97. House of Lords Select Committee on Communications 2009, Public Service Broadcasting: Short-term Crisis, Long-term Future?,
  98. House of Lords. Select Committee on Communications 2009, Public service broadcasting: short-term crisis, long-term future?.
  99. House of Lords. Select Committee on the BBC Charter Review 2005, The Review of the BBC's Royal Charter: Report and Evidence.
  100. House of Lords. Select Committee on the BBC Charter Review 2006, Further Issues for BBC Charter Review: Report and Evidence.
  101. (2003). How to Do Media and Cultural Studies,
  102. (2002). Ideal types in public service television: paternalists and bureaucrats, charismatics and avant-gardists",
  103. (2005). Implications for public service broadcasters"
  104. (2009). Information Office
  105. (2005). Interactive content, applications, and services"
  106. (2008). Interview with Feng Hsien-Hsien, The Liberty Times,
  107. (1991). Introduction"
  108. (1992). Introduction" in Habermas and the Public Sphere,
  109. (2010). ITV: we're stuck in a ratings rat race, The Guardian,
  110. (2005). Jürgen Habermas: Democracy and the Public Sphere,
  111. Looking Ahead:
  112. (2000). MacTaggart Memorial Lecture devilered at the
  113. (2006). Mass Media Research: An Introduction, 8th edn,
  114. (2005). Measuring Public Service Broadcasting,
  115. (2000). Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Research Approaches,
  116. (2002). Media and Identity
  117. (1998). Media concentration and the public interest"
  118. (1992). Media Performance: Mass Communication and the Public Interest,
  119. (2003). Media policy paradigm shifts - Towards a new communications policy paradigm",
  120. (2009). Media system, public knowledge and democracy: a comparative study",
  121. (2005). Mediations of democracy"
  122. na-last update,
  123. (2008). na-last update, About Hakka TV [Homepage of Hakka TV],
  124. (2007). na-last update, Freeview Channel Guide [Homepage
  125. (2007). na-last update, Purpose and Values [Homepage of BBC],
  126. na-last update, The Development of HDTV
  127. (2006). na-last update, When is it taking place?
  128. (1992). New Roles for Public Service Television"
  129. (2004). New Television, Old Politics: The Transition to Digital TV in the United States and Britain,
  130. (2001). No News Is Bad News: Radio, Television, and the Public,
  131. (2010). Ofcom (Office of Communications)
  132. Ofcom 2004b, Ofcom Review of Public Service Television Broadcasting:
  133. Ofcom 2005d, 2/9-last update, Ofcom Spectrum Management Update: Technical Planning for Digital Switchover around the UK [Homepage of Ofcom],
  134. Ofcom 2006c, BBC New on-demand Proposals: Market Impact Assessment,
  135. Ofcom 2007a, New News, Future News: The Challenges for Television News after Digital Switch-over,
  136. (2008). Ofcom 2008a, Public Service Broadcasting: Annual Report
  137. (2008). Ofcom 2009b, The Communications Market
  138. Ofcom Review of Public Service Television Broadcasting - Phase 3 -Competition for Quality,
  139. Ofcom Review of Public Service Television Broadcasting: Phase 1 - Is Television Special?,
  140. Ofcom’s Second Public Service Broadcasting Review: Putting Viewers First,
  141. On Demand) 2010, na-last update, Channels and Packages.
  142. (1993). Ownerships of the broadcasting media"
  143. (1992). Paying for Broadcasting: The Handbook,
  144. (1996). Policies: Media and Communications Strategies for the Future,
  145. (1998). Policy and archival research"
  146. (1992). Policy Questions in British Broadcasting" in Paying for Broadcasting: The Handbook, Congdon, T. et al, 1st edn,
  147. (1998). Politicization in Decline?"
  148. (2001). Politics out of Media, Different Propositions from Ruling and Opposition Party, The China Times,
  149. (1998). Presenting a profile of the operation center of public access channels in Taiwan",
  150. (2009). Programme quality in Taiwan"
  151. (2004). Pubic Service Broadcasting Without the BBC?, The Institute of Economic Affairs,
  152. (1996). Public Broadcasting for the 21st Century,
  153. Public service broadcasting before the commercial deluge"
  154. (1996). Public service broadcasting in the context of globalization"
  155. (1991). Public Service Broadcasting: A Reader,
  156. (1990). Public service broadcasting: the history of a concept" in Understanding Television,
  157. (2005). Public service broadcasting",
  158. (2004). Public service television: challenge, adaption and survival",
  159. (2008). Public television and accountability: a case study of Taiwan Broadcasting System",
  160. (2005). Public television and empowerment in Taiwan",
  161. (1994). Public Television for Sale: Media, the Market, and the Public Sphere,
  162. (1992). Public Television in Transition: A Comparative and Historical Analysis of the BBC and the NRK, Norges allmennvitenskapelige forskningsråd,
  163. (2007). Public Television Service Foundation
  164. (2000). Public Television Service Foundation Annual Report
  165. (1993). Public television"
  166. (2008). Publications: Taiwan CEPD (Council for Economic Planning and Development) Challenging 2008: E-Taiwan Project, 3rd edn.
  167. (2006). Publications: UK Department for Culture, Media and Sport (DCMS) A public service for all: The BBC in the digital age (2006) Digital Switchover help scheme
  168. (1993). Quality in television: the views of professionals",
  169. (1998). Radiocommunicaitons Agency
  170. (1998). Radiocommunications Agency & Smith System Engineering Limited
  171. (1998). Regime Transition and the Media in Taiwan"
  172. (2008). Reinventing public service broadcasting in Europe: prospects, promises and problems",
  173. (2006). Research on the Development of Hakka Television Media in
  174. (1991). Rethinking the media as a public sphere"
  175. (1992). Rethinking the public sphere: a contribution to the critique of actually existing democracy"
  176. (2003). State aid or band aid? An evaluation of the European Commission's approach to public service broadcasting",
  177. (2000). State, capital, and media: The case of Taiwan"
  178. (2007). State, Society, and Communication Policy: A Case Study of Building The Public Broadcasting System in
  179. (2006). Statistics of Broadcasting,
  180. (2003). Strategy, positioning and projection in digital television: Channel Four and the commercialization of public service broadcasting in the UK",
  181. (2001). Su: Government Buys Terrestrial Television and Make They Become Public Television, The China Times,
  182. Supporting the Most Vulnerable Consumers through Digital Switchover,
  183. (2007). Switching to Digital Television:
  184. Taiwan's Resounding
  185. (1994). Talk on Television: Audience Participation and Public Debate,
  186. (1988). Television and its Audience,
  187. (1999). Television and its Viewers: Cultivation Theory and Research,
  188. (2007). Television and the European public sphere",
  189. (1992). Television and the Public Interest: Vulnerable Values in
  190. (1995). Television and the Public Sphere: Citizenship, Democracy and the Media,
  191. (1995). Television Form and Public Address,
  192. (2005). Television in a digital age: what role for public service broadcasting?",
  193. (2008). Television Service Foundation) 2009a, Public Television Service Foundation Annual Report
  194. Television System) 2009a, na-last update,
  195. (2008). Television Viewing Behaviour and Satisfactory,
  196. (1995). Television, the Public Sphere and National Identity,
  197. (1990). Television: Policy and Culture, 1st edn,
  198. (1998). Television: The Digital Future: A Consultation Document,
  199. The 43rd Task Minute of NICI, Minute edn,
  200. (1986). The BBC and the concept of public service broadcasting"
  201. (1997). The best television in the world"
  202. (2009). The changes and regulations of the ownership of terrestrial television"
  203. (2009). The changes in the television industry: the rise and fall of poltical and economic power"
  204. (1998). The Decline and Fall of Public Service Broadcasting,
  205. (2009). The development and vision of the campaign for media reform in Taiwan"
  206. (1998). The digital future" in Media Policy: Convergence, Concentration and Commerce,
  207. The Draft of the Regulation of the Government-owned Shares of Terrestrial Television Enterprises,
  208. (1986). The economics and technology of television financing"
  209. (2001). The Future of Terrestrial Television, Arguments between Minister and Legislators, The United Daily News,
  210. (1992). The Future of the BBC,
  211. (1994). The Future of the BBC: Serving the Nation, Competing World Wide,
  212. (1996). The Habermas Reader,
  213. (2000). The Internet Challenge to Television,
  214. (1991). The Media and Democracy,
  215. (1986). The media and the public sphere"
  216. (2005). The media reform movement under new liberalism in Taiwan",
  217. (2008). The Political Economy of Media: Enduring Issues, Emerging Dilemmas, Monthly Review Press,
  218. (2008). The Politics of Television Policy: The Introduction of Digital Television in Great Britain, The Edwin
  219. (2002). The qualitative research process"
  220. (2005). The reform movement of terrestrial television in Taiwan: 1988-2004",
  221. The Regulation of Conditional Access Services for Digital Television,
  222. The Regulation of Conditional Access Services for Digital Television. Consultation Paper on Detailed Implementation Proposals,
  223. The Regulation of Conditional Access Services for Digital Television. Final Consultation Paper on Detailed Implementation Proposals,
  224. (2007). The Theory and Practice of the Communication Right of Taiwan Indigenous People: Taking Taiwan Indigenous TV for Example,
  225. The Timetable for Digital Switchover,
  226. (1996). The United States: PBS and the limitations of a mainstream alternative"
  227. (1993). Towards a new ethical environment for public service broadcasting",
  228. Transforming the CTS to Public Television: First Year Report,
  229. (2004). Uncertain Vision: Birt, Dyke and the Reinvention of the BBC,
  230. (2005). United Kingdom: Never mind the policy, feel the growth"
  231. (2004). Universal service issues in converging communications environments: the case of the UK",
  232. Viewers and Voters: Attitudes to Television Coverage of the 2005 General Election,
  233. (2010). Vince Cable refers News Corp's BSkyB bid to regulator, The Guardian,
  234. (1992). Was there ever a public sphere? If so, when? Reflections on the American case"
  235. (2005). Who'll be the big winner in 2012?, The Guardian,

To submit an update or takedown request for this paper, please submit an Update/Correction/Removal Request.