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Radio Application of selected radio stations in the Berlin area : Investigation on functionality and service scope

By Lucas Gruhl

Abstract

This paper deals with the apps of radio stations in Berlin. The purpose is to show how the apps of radio stations are established and in which functions they differ or are similar. The first part of the work includes general components that must be considered fulfilled for successful marketing of apps. The second part of the work deals directly with the radio market in Berlin. Thereafter, the Apps of radio stations are compared. At the end of the work, a conclusion is drawn

Topics: Hörfunksender , Smartphone , App <Programm>
Year: 2016
OAI identifier: oai:monami.hs-mittweida.de:7118
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