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The effect of induced compliance on relative left frontal cortical activity: A test of the action-based model of dissonance

By Eddie Harmon-Jones, Todor V. Gerdjikov and Cindy Harmon-Jones


Full text of this item is not currently available on the LRA. \ud The definitive version is available at www3.interscience.wiley.com, Doi: 10.1002/ejsp.399.The action-based model of dissonance and recent advances in neuroscience suggest that commitment to action should cause greater relative left frontal cortical activity. An induced compliance experiment was conducted in which electroencephalographic activity was recorded following commitment to action, operationalized with a perceived choice manipulation. Perceived high as compared to low choice to engage in the counterattitudinal action caused attitudes to be more consistent with the action. Also, high choice caused greater relative left frontal cortical activity than low choice.National Science Foundation; Grant Number: BCS-991070

Publisher: Wiley-Blackwell
Year: 2006
DOI identifier: 10.1002/ejsp.399
OAI identifier: oai:lra.le.ac.uk:2381/8009
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