Many studies have compared paper and computers using objective performance measures. The aim of the study reported here was to extend this body of work by considering subjective measures. A questionnaire survey of 217 people showed that books were perceived more favorably than computers on all of the affective scales of Kay's Computer Attitude Measure (CAM; 1993). Further, respondents preferred to learn from books rather than computers, and expected to learn more from them than computer-based material. The conclusion reached is that people have a strong affection for books, prefer them to computers for learning purposes, and expect to learn more from them
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