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From brands to personal branding: the manufacture of faux management identities

By Philip Jones, Cliff Oswick and Maxine Robertson

Abstract

A version of this work was presented at the 15th Annual Conference of sc’MOI: Manufacturing Identity(ies), Philadelphia, 7th-9th April 2005, and the abstract is available from http://www.peaceaware.com/scmoi/abstracts_2005/index.htm

Year: 2005
OAI identifier: oai:lra.le.ac.uk:2381/3162
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