This paper focuses attention on the making of space for rural gentrification, both discursively and materially. The paper emphasises the differential constructions of gentrification within urban and rural studies. Connections are drawn between production-side theories of gentrification, notions of the ‘post-productivist countryside’ and studies that have related rural demographic change and gentrification with planning and property relations. Drawing on these three sets of ideas, the paper explores gentrification in rural Norfolk. It is argued that the contemporary geography of rural gentrification may in part reflect historic structures of landownership as well as settlement classifications associated with the land-use planning system. Country and District level analysis is followed up by detailed study of gentrification of two villages in Norfolk, which highlights how gentrified rural spaces may be produced in rather different way and through different agencies, and as a result takes different forms
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