This paper contributes to the emerging debate about the value of on-line research. Drawing on the experience of an Internet-based Cyberparents project, it explores the possibilities and limitations of web-based questionnaire surveys and on-line synchronous interviews. It discusses some of the implications of conducting research in the virtual arena, with particular emphasis on sampling, on-line interactions and computer-mediated conversations. Although on-line research holds promise, its potential should not be exaggerated: many of the issues and problems of conventional research still apply in the virtual venue
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