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Multisensory brand search: How the meaning of sounds guides consumers’ visual attention.

By Klemens M. Knoeferle, Pia Knoeferle, Carlos Velasco and Charles Spence
Publisher: 'American Psychological Association (APA)'
Year: 2016
DOI identifier: 10.1037/xap0000084
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Provided by: MUCC (Crossref)
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