Skip to main content
Article thumbnail
Location of Repository

Context Effects of Radio Programming on Cognitive Processing of Embedded Advertisements

By Claire E. Norris and Andrew M. Colman

Abstract

This is the author's final draft of the version published as Applied Cognitive Psychology, 10 (6), pp.473-486 and can also be accessed via http://www3.interscience.wiley.com/journal/21445/abstrac

Publisher: John Wiley & Sons
Year: 1999
OAI identifier: oai:lra.le.ac.uk:2381/3912

Suggested articles

Citations

  1. (1976). American trade designs: A survey with 732 marks, logos, and corporate identity symbols.
  2. (1989). An empirical examination of the structural antecedents of attitude toward the ad in and advertising pretesting context. doi
  3. (1978). Application of selective attention theory to television advertising displays. doi
  4. (1987). Attention to program context in a natural viewing environment: Effects on memory and attitudes toward commercials. Paper presented at the Association for Consumer Research,
  5. (1990). Cognitive and affective priming effects of the context for print advertisements. doi
  6. (1993). Context effects on memory for television advertisements. Social Behavior and Personality, doi
  7. (1992). Context effects on recall and recognition of magazine advertisements. doi
  8. (1991). CPMs versus CPMIs: Implications for media planning.
  9. (1991). Differences between advertising and program exposure for car radio listening.
  10. (1994). Effects of entertainment and enjoyment of television programs on perception and memory of advertisements. doi
  11. (1985). Effects of humor in a radio advertising experiment. doi
  12. (1986). Effects of over-time measures of viewer liking and activity during programs and commercials on memory for commercials.
  13. (1985). Effects of scheduling on retention of advertising messages. doi
  14. (1971). How program environment affects TV commercials.
  15. (1986). Humor and advertising effectiveness after repeated exposures to a radio commercial. doi
  16. (1963). Induced moods and attitudes toward products.
  17. (1991). Information processing differences among broadcast media: Review and suggestions for research. doi
  18. (1987). Memory for television commercials as a function of the channel of communication.
  19. (1985). Message complexity and attention to television. doi
  20. (1984). Owen’s business directory and travel guide:
  21. (1981). Persuasion in marketing. doi
  22. (1986). Program impact on attitude toward TV commercials. In
  23. (1994). Putting ads in context: How television programmes affect viewers’ reactions to ads.
  24. (1965). Recall of TV commercials by time and program slot.
  25. (1990). Register of industry and commerce of Canada:
  26. (1981). Relative advertising channel effectiveness: A test of learning vs. involvement orientations.
  27. (1981). Response to commercials as a function of program context.
  28. (1991). Television commercial evaluation in the context of program-induced mood: Congruency versus consistency effects. doi
  29. (1983). Television program interest and commercial interruption: Are commercials on interesting programs less effective?
  30. (1978). The effect of positioning a message within differentially cognitively involving portions of a television segment on recall of the message. doi
  31. (1977). The effect of program context on commercial performance. doi
  32. (1985). The effect of repetition on humor in a radio advertising study. doi
  33. (1986). The effect of TV program involvement on involvement with commercials.
  34. (1990). The effects of contextual priming in print advertisements. doi
  35. (1979). The impact of program environment on recall of humorous television commercials. doi
  36. (1990). The influence of viewing context on commercial effectiveness: A selection processing model.
  37. (1957). The mass media, learning and retention. doi
  38. (1990). The mediating role of attitude toward the ad: Some Additional evidence. doi
  39. (1986). The role of attitude toward the ad as a mediator of advertising effectiveness: A test of competing explanations. doi
  40. (1991). The role of consumer involvement in determining cognitive response to broadcast advertising. doi
  41. (1973). Top symbols and trademarks of the world: 1 United States.
  42. (1973). Top symbols and trademarks of the world: 2 United States, Part 2,
  43. (1979). Trade names dictionary (2nd Edition).
  44. (1971). TV commercial recall correlates.

To submit an update or takedown request for this paper, please submit an Update/Correction/Removal Request.