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Putting ads in context. How programme context affects television viewers’ reactions to ads

By Claire E. Norris and Andrew M. Colman


This is the author's pre-publication draft. 'Reproduced with permission of Admap, the world’s primary source of strategies for effective advertising, marketing and research' www.admapmagazine.co

Publisher: Admap
Year: 1994
OAI identifier: oai:lra.le.ac.uk:2381/535

Suggested articles



  1. (1992). Context effects on recall and recognition of magazine advertisements’, doi
  2. (1992). Context Effects on Responses to Advertisements, Unpublished doctoral dissertation,
  3. (1994). Norris is a Lecturer in Human Communication at De Montfort University; her PhD, from Leicester University, was devoted to research into various aspects of context effects in television, radio, and print
  4. (1993). Television effectiveness and programme ratings’,
  5. (1990). The influence of viewing context on commercial effectiveness: A selection processing model’,

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