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Health-PR The Public Relations Field???s Contribution to the Theoretical and Strategic Development of the Health Communication Field

By ?????????

Abstract

??? ????????? ????????? ??????????????? ?????? ??? ???????????? ???????????? ?????????????????????????????? ????????? ????????? ????????? ?????? PR?????? ????????? ?????????????????? ????????? ?????????. ?????? ?????????????????????????????? ??????????????? ??????????????? ????????? ???????????? PR ????????????????????? ?????????????????????, ????????????????????????????????? ??????????????????????????? ????????????????????????????????? ?????? ????????? ?????????????????????????? ???????????????????????? ?????????PR??? ????????? ??????????????? ??? ?????? ??????????????? ????????? ???????????????. ?????? ???????????????????????????????????? ???????????? ?????????????????? ???????????? ???????????? ????????? ?????????????????????, ????????? ????????? ?????? ????????? ????????? ?????? ??????????????????????????? ????????? ?????? ?????? ????????? ????????????. ??????, ????????? ????????? ???????????? ??????????????? ??????????????????????????? ??????????????? ?????? ????????? ????????? ????????? ????????????. ??????, ??? ????????? ?????????????????????????????? ????????? ????????? ????????? ?????? ?????? ????????? ????????? ?????? ??????????????????????????? ?????????, ???????????? ??? ????????? ??????????????? ????????? ??????????????? ????????????. ????????? ????????? ????????? ?????? ???????????? ??????????????? ?????? PR????????? ?????? ??????????????? PR4??????, ????????????, ?????? ?????????, ????????? ??????????????????, ???????????? ????????????????????????????????? ???????????????????? ????????? ????????? ????????? ?????????

Topics: integrative model, audience segmentation, PR4??????, two-way communication, social ecological model, ????????? ??????????????????, ????????? ??????, stage of change, PR4 model, ??????????????????, ?????????????????? ??????, ????????? ?????????
Publisher: ??????PR??????
Year: 2014
OAI identifier: oai:repository.hanyang.ac.kr:20.500.11754/92115
Provided by: HANYANG Repository
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