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Investigating cultural uniqueness in theme parks through finding relationships between visual integration of visitor traffics and capacity of service facilities

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The goal of the article is to find the relationships between theme park visitor traffics and service facility location along with their capacities. To do that, we analyzed four Disneylands situated in Paris, Tokyo, and the United States (Florida and California). By analyzing the visual integration of visitor traffics at each Disneyland and calculating the capacities of service facilities such as the attractions, shops, and restaurants, we ran through a linear and a geographically weighted regression analysis. Our results indicate that there is a unique relationship between the service facility placements and the amount of predicted traffic flows for each Disneyland.This research is a part of the project "Development of Case-based Reasoning System for the Design and the Evaluation of Theme Park Environment and Service Design" funded by the National Research Foundation (NRF) of Korea

Topics: Theme park localization, cultural uniqueness, service facility placement, visitor traffic, visibility analysis
Publisher: Multi-Science Publishing Co Ltd.
Year: 2016
DOI identifier: 10.1177/1478077116663346
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Provided by: HANYANG Repository
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