The Effect Of Product Purchase Involvement On Brand Loyalty Among Iranian University Students


This study examines the determinant of the effect of product purchase involvement on brand loyalty among Iranian university students.Identifying market and customer needs is important in order to preserve and create brand loyalty. Product purchase involvement also is one of the most important concepts in creating brand loyalt

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oaioai:shdl.mmu.edu.my:3714Last time updated on 10/28/2013

This paper was published in SHDL@MMU Digital Repository.

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