Abstract This paper aims to highlight the importance of aspiring to achieve universal reporting of maternal deaths as a part of taking responsibility for these avoidable tragedies. The paper first discusses the reasons for reporting maternal deaths, distinguishing between individual case notification and aggregate statistics. This is followed by a summary of the status of reporting at national and international levels, as well as major barriers and facilitators to this process. A new framework is then proposed — the REPORT framework, designed to highlight six factors essential to universal reporting. Malaysia is used to illustrate the relevance of these factors. Finally, the paper makes a Call to Action by FIGO to promote REPORT and to encourage health professionals to play their part in improving the quality of reporting on all maternal deaths — not just those directly in their care.This invited paper was prepared under the auspices of the international research program IMMPACT (Initiative for Maternal Mortality Programme Assessment. See http://www/abdn.ac.uk/immpact), funded by the Bill and Melinda Gates Foundation, the Department for International Development, the European Commission, and USAID. The funders have no responsibility for the information provided or views expressed in this paper. The views expressed herein are solely those of the authors’. WG is funded by the University of Aberdeen and IMMPACT, and JH is funded by IMMPACT
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