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Sustainable virtual world ecosystems

By J Campbell, G Fletcher and A Greenhill


This paper outlines an agenda for research that contributes to the development of sustainable virtual world ecosystems. It provides direction for understanding the social aspects of both trust and conflict. Trust is often referred to in research to examine the social interactions observed in virtual communities. It is an important theoretical factor affecting user intention to give and receive information. However, trust is a problematic construct, as it is based on culturally and historically specific assumptions about human association and social organization

Year: 2007
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