Article thumbnail
Location of Repository

NFOMarketMind brand tracking and the 'Lettuseat' advertising campaign. Case study and answer.

By C. Nancarrow, Len Tiu Wright and I. Brace
Topics: HF
Publisher: McGraw-Hill
Year: 2003
OAI identifier: oai:eprints.hud.ac.uk:11585
Download PDF:
Sorry, we are unable to provide the full text but you may find it at the following location(s):
  • http://www2.hud.ac.uk/staffpro... (external link)
  • Suggested articles


    To submit an update or takedown request for this paper, please submit an Update/Correction/Removal Request.