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The Turnaround at Clarks' Shoes

By John L. Thompson

Abstract

C & J Clark (Clarks) is a long-established family company, based in the UK but well known in the shoe industry around the world. By the late 1980s the company was in decline but has since been turned around with new strategic leadership. Both marketing and operational issues have been addressed

Topics: HF
Publisher: ECCH
Year: 2001
OAI identifier: oai:eprints.hud.ac.uk:11213
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