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Market Entry Stratgy for Vietnamese Coconut Shell Charcoal To Germany

By An Pham

Abstract

International trading is undoubtly considered one of the most important businesses nowadays to developing countries because it is a crucial element to push the nation’s economic growth. In the recent years, Vietnam has proved itself to be one of the world’s fastest expanding economies and made its appearance as a strong manufacturing alternative around the world and in South-East Asia. Believing that there are still plenty of opportunities as Vietnamese export goods are known and acknowledged by developed countries around the world, this paper was made for the purpose of identifying the best strategic entry mode for Kovitra Ltd to enter its target market, Germany. Case study was used as the research method in this paper. In order to answer the research questions, qualitative research method was applied and interviews and different analysis tools were conducted for needed data collection. By carrying out all the analyses, as a result, due to low budgets, firm size and lack of local networks, direct exporting would be the most approriate entry mode for Kovitra at the current time for German market

Topics: export, marketing analysis, factor analysis, entry modes, fi=Liiketalous, hallinto ja markkinointi|sv=Företagsekonomi, förvaltning och marknadsföring|en=Business Management, Administration and Marketing|, Degree Programme in International Business
Publisher: Seinäjoen ammattikorkeakoulu
Year: 2018
OAI identifier: oai:www.theseus.fi:10024/152074
Provided by: Theseus

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