We propose a mechanism for the promotion of \ud high-standards in commercial Artificial Intelligence products, namely an association of companies which would regulate their own membership using a code \ud of practice and the precedents set by previous \ud cases. Membership would provide some assurance of \ud quality. We argue the benefits of such a \ud mechanism, and discuss some of the details including \ud the proposal of a code of practice. This paper is \ud intended as a vehicle for discussion rather than as \ud the presentation of a definitive solution
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