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Getting to know the 'customer in the machine'

By John A. Hughes, Jon O'Brien, David Randall, Tom Rodden, Mark Rouncefield and Peter Tolmie


This paper was originally presented at the International Conference on Supporting Group Work November 14-17, 1999 Phoenix, Arizona, USA.

Topics: Customers, Ethnography, Computer supported cooperative work, Retail financial services
Publisher: ACM Press
Year: 2007
DOI identifier: 10.1145/330000
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