Scientific communication (XXXVII). How to make a social media strategy for paediatricians (IV). Customer relationship management techniques in social networks

Abstract

[EN]: The characteristics of a customer relationship management (CRM) applied to the world of health are described, especially in pediatrics, in an online environment, which is called >social CRM>. Its benefits and disadvantages are discussed, as well as some tactics that pediatricians are following to manage communities online, based on current and potential patients, generated around their professional accounts in social media/social networks, exploring ways of doctor-patient online relationship management practices. [ES]: Se explican las características de un customer relationship management (CRM) aplicado al mundo de la salud, en especial al de la pediatría, en un entorno online, lo que se denomina social CRM. Se exponen sus beneficios e inconvenientes, y se describen algunas tácticas que los pediatras están siguiendo para gestionar las comunidades de pacientes online, actuales y potenciales, que se generan en torno a sus cuentas profesionales en los medios sociales o redes sociales, explorando así la gestión online de la relación antes y después de la cita médicopaciente.Peer Reviewe

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Last time updated on 17/04/2018

This paper was published in Digital.CSIC.

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