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Managing consumer resistance to innovations

By M.J. Reinders

Abstract

Frambach, R.T. [Promotor

Topics: Innovation adoption; consumer resistance; radical innovation; product bundling; technology-based self-service; consumer expertise; forced adoption.
Publisher: Amsterdam: Vrije Universiteit
Year: 2010
OAI identifier: oai:dare.ubvu.vu.nl:1871/15870
Provided by: DSpace at VU

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