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The engagement of customers beyond their expected roles

By Simon J Pervan and Liliana L Bove
Topics: Business
Publisher: ePublications@SCU
Year: 2011
DOI identifier: 10.1080/0965254X.2011.599498
OAI identifier: oai:epubs.scu.edu.au:bus_pubs-1421
Provided by: ePublications@SCU
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