A development in Australian hospitality education has been increasing numbers of industry specific tertiary courses developed in conjunction with, and often at the request of, a particular industry through its industry association. The desire for more professional standards and management expertise has been the usual objective for developing courses tailored to meet specific needs of particular industries. This paper focuses on the Bachelor of Business in Club Management, developed by the School of Tourism and Hospitality Management at Southern Cross University (SCU) Lismore, in conjunction with the Club Managers\u27 Association Australia (CMAA). This distance education course has been offered since 1993, has eighty students enrolled in twenty four subject units, with employment in the registered clubs industry a prerequisite for entry. The aim of this paper is to document the development of the Bachelor of Business in Club Management and evaluate its effectiveness in meeting industry needs, threats and opportunities through changing workplace practices
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