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Fan reaction to the match day experience: a case study in English professional rugby league football

By Rudi A Meir

Abstract

Although product augmentation is nothing new in the traditional consumer services sector, it is still to be applied widely across the professional sport industry globally

Topics: Sports Sciences
Publisher: ePublications@SCU
Year: 2000
OAI identifier: oai:epubs.scu.edu.au:hahs_pubs-1368
Provided by: ePublications@SCU
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