We propose a high brightness emiflective display perated in a whole pixel configuration consisting of the OLED and TN LC cell which are used for backlight and reflector, and switching device, respectively. Emission and reflection mode acts simultaneously under dim environment without any optical path difference giving higher brightness characteristics.This research was supported by the MOTIE(Ministry of Trade, Industry & Energy (project number 10052268) and KDRC(Korea Display Research Corporation) and Samsung Display Co., Ltd
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