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From Television to Social-TV : A study of strategies for Online Television and Social Media

By Magnus Lindberg and Anders Törnquist


This study explores how online television works and how it is integrated with social media such as Facebook, Twitter and blogs. Through three qualitative interviews with representants from different fields of work regarding online television, we have concluded how online television is being used in Sweden today and concludes with examples of what the future of online television could look like. Representatives from the following companies have been interviewed: SBS Media Group Sweden, Strix Television and Mediamätning i Skandinavien. The use of social media for marketing of online television is a fact for the companies in this study. However, the result of the study shows that theres room for development in the integration between online television and social media. The manner in which integration takes place depends on the aims and objectives of the producer

Topics: Online Television, Social-TV, Social Media, Webb-TV, Sociala Medier, Social-TV
Publisher: Södertörns högskola, Institutionen för kommunikation, medier och it
Year: 2011
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