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Promoting Western Australia in Text and Image

By Peter Spearritt

Abstract

In this article I concentrate on how government agencies and promotional bodies have attempted to capture WA in text and image in the twentieth century. The promotional prose and imagery of Western Australia from the l920s to the l960s now appears, with hindsight, to be stagey and sanitised. But we need to contemplate this imagery to make sure that the marketing sophistication of this century doesn\u27t just represent new forms of tourism hype

Topics: Advertising, Tourism, Tourism promotion, Imagery, Western Australia, Tourism - history - Australia, 350000 Commerce, Management, Tourism and Services, 350204 Marketing and Market Research, 430101 History - Australian
Year: 2003
OAI identifier: oai:espace.library.uq.edu.au:UQ:10917

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