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Crossmedia & Storytelling i Marknadsföringssyfte

By Eric Sernrot and Alexander Gabrielsson

Abstract

This paper contains a study where we apply cross media and storytelling into the design process of a practical commercial campaign. The purpose is to learn more and deeper by using cross media and the ideal of storytelling practical. We applied a qualitative method for research of the project to provide a high-quality empirical work. The result shows that by using well-structured story early in the design process you will easily succeed with your cross media design

Topics: Crossmedia, cross-overs, Storytelling, . commercial campaign, Information Systems, Systemvetenskap, informationssystem och informatik
Publisher: Umeå universitet, Informatik
Year: 2008
OAI identifier: oai:DiVA.org:umu-1765
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