Article thumbnail
Location of Repository

The economic theory of international business: a supply chain perspective

By Mark Casson and Nigel Wadeson

Abstract

This paper proposes a way of addressing unresolved issues in international business theory by modelling the multinational enterprise as a coordinator of supply chains. It identifies a new market seeking strategy that is an alternative to conventional strategies such as exporting, licensing and FDI, and analyses the conditions under which it will be adopted by firms. The new strategy involves the off-shoring of production and the out-sourcing of R&D, and is implemented through co-operation between a source country firm and a host country firm

Publisher: Emerald
Year: 2012
DOI identifier: 10.1108/15253831211238203
OAI identifier: oai:centaur.reading.ac.uk:26628
Download PDF:
Sorry, we are unable to provide the full text but you may find it at the following location(s):
  • http://dx.doi.org/10.1108/1525... (external link)
  • Suggested articles


    To submit an update or takedown request for this paper, please submit an Update/Correction/Removal Request.