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[[alternative]]Exploring the Relationship among Tourist Experience, Leisure Benefit and Behavioral Intention ─ A Case Study of Creative Tourist

By 郭穎頻 and YING-PIN KUO

Abstract

[[abstract]]隨著旅遊型態多樣發展以及人們消費型態改變,亦不斷追求高層次的需求滿足,促使創意旅遊發展新旅遊型態,提供不同的旅遊體驗模式,透過直接參與體驗和手工藝坊之活動,瞭解旅遊目的地傳統文化,讓旅客獲得自我實現、社會互動、經濟等效益。本研究針對滿18歲以上參與體驗活動之旅客,調查時間為106年4月至5月間,以台中光復新村、宜蘭國立傳統藝術中心、羅東林業文化創意園區為研究地點,採便利抽樣法,問卷共發377份,有效問卷348份,回收率92.3%。研究結果發現旅遊體驗對休閒效益有顯著正向相關,旅遊體驗對行為意圖有顯著正向相關,休閒效益對行為意圖有顯著正向相關,且休閒效益為旅遊體驗對行為意圖之中介變項。希望能提供未來創意旅遊產業規劃之參考依據,以規劃出優質的環境。[[abstract]]The development of culture and creative industry and consumption patterns transformation with the pursuit of high-level consumer need satisfaction, the creative tourism has become a new type of tourism to provide a different manner of tourism experience, through direct participation in the experience and craft square activities in understanding destination traditional culture. The visitors get self-realization, social interaction, economic and other benefits. The research sites are Taichung Guangfu Village in Taichung, National Center for traditional Arts in Ilan, Luo Donglin cultural and creative industry park in Ilan. The participants are the visitors who visit those three tourism attractions and participated in creative activities. The survey was conducted from April to May in 2017 obtaining 377 valid questionnaires with the response rate of 92.3%. The results show that the creative tourism experience has a positive effect on the leisure benefits as well as behavioral intentions. The leisure benefit has a significant effect on the behavior intention mediating the relationship between creative tourism experience and behavioral intentions. This study is to provide management and policy implications for creative tourism industry in planning high-quality creative tourism environment

Topics: 創意旅遊;旅遊體驗;休閒效益;行為意圖, Creative tourism;Tourist experience;Leisure benefits;Behavioral intention, [[classification]]16
Publisher: 國立台北護理健康大學休閒產業與健康促進研究所
Year: 2017
OAI identifier: oai:NTUNHSIR:987654321/5445
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