Kompetisi dan Strategi Pengembangan Lembaga PAUD Islam Berdaya Saing di TK Islam Al-Irsyad Banyumas

Abstract

This article is aimed at describing the competition as well as the development strategy of the Islamic Kindergarten “Al-Irsyad” as one of competitive Islamic early childhood education institution in Purwokerto. The purpose is to find the pattern of the development strategy of the competitive Islamic early childhood education institution. This sort of institution is expected to be able to compete in achieving righteousness in line with Islamic teachings dedicated to the community. This can be done if the Islamic early childhood education institutions promote competitive excellent service. Furthermore, the rationale lies behind the idea of competitive Islamic early childhood education institutions is to generate competitive advantage within Islamic early education institutions, to improve community’s loyalty as served customer, to create Islamic early childhood institutions which are able to outweigh their competitors while at the same time upholding ethics, as well as Islamic virtues