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Technology selection for human behaviour modelling in contact centres

By Satya Ramesh Shah, Rajkumar Roy and Ashutosh Tiwari


Customer service advisors can play different roles and have different level of autonomy, but at the end they are humans with heart and voice. While product purchases, lifestyle information and billing data provide important information about customers, it is call detail records that describe a customer’s behaviour and define their satisfaction with the services offered. Call detail records describe the transactions between customer and the company. This study looks on different techniques that can be used to model customer and CSA (customer service advisor) behaviour within a contact centre environment. A brief overview of the contact centre environment is discussed focusing on issues of customer and service advisor and the need to categorise customer and advisor within contact centre environment. The findings from the case study analysis within the current contact centres, provides the authors with understanding of different behaviour observed for customer and CSA’s within contact centres. The study also examines different human behaviour modelling techniques which the authors are interested in using to develop a model which can categorise the human with respect to demographic, experience and behavioural attributes within the context. Through the study it can be seen that soft computing techniques provide a major role in modelling of human behaviour and thus providing better results where this technique can be applied. The authors have also carried out a comparative analysis of all the techniques discussed within the paper and as seen from the analysis that soft computing techniques are widely used to model the user/human behaviour and thus can provide a platform for future research. Soft computing represents a significant paradigm shift in the aim of computing, a shift that reflects the fact that the human mind, unlike state of the art computers, possesses a remarkable ability to store and process information, which is pervasively imprecise, uncertain, and lacking in categori

Topics: Customer behaviour modelling, Customer Service Representatives, Soft Computing, Human Behaviour modelling, Contact/Call Centre environment, DEG report
Year: 2006
OAI identifier:
Provided by: Cranfield CERES

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